In this episode, we sit down with Vikram Kanda—Chief Medical Officer of Vue Health—an independent healthcare agency who is finding rare disease patients that Big Pharma agencies completely miss. While traditional agencies take 12-18 months to launch campaigns, Vue Health executes in 90 days, using targeted outreach that has diagnosed patients in underserved Spanish-speaking communities within weeks.
Vik shares how his team discovered that certain regions weren't diagnosing specific rare diseases—not due to genetics, but because of poor communication strategies. Through real examples from Boston's biotech scene, he explains how Vue Health's approach to pharmaceutical marketing directly saves lives by connecting the right patients with life-changing treatments at the right time.
Key Topics
Vue Health's senior-first strategy vs. traditional agency junior account management
Proprietary AI technology for instant team assembly and campaign optimization
Why geographic diagnosis gaps aren't genetic—they're communication failures
The death of pharmaceutical dinner programs and innovative peer-to-peer alternatives
Adult learning principles applied to medical education and marketing
Regulatory navigation and FDA compliance in pharmaceutical advertising
Omni-channel marketing strategies for rare diseases and gene therapy
Building collaborative team culture in healthcare marketing agencies
AI integration in medical communications while maintaining human oversight
A patient-centered approach that bridges communication gaps between doctors and families
Chapters
00:00 – Vue Health's Founding Story and Mission
05:07 – Senior-First Strategy vs Traditional Agency Models
11:39 – Real-World Case Study: Diagnosing Rare Disease Patients
18:00 – Building Collaborative Team Culture in Healthcare Marketing
23:19 – Bridging Communication Gaps Between Patients and Physicians
29:00 – AI Innovation and Proprietary Technology Development
34:43 – Leadership Wisdom and Final Thoughts
Keywords: Pharmaceutical marketing, healthcare, digital marketing, patient education, AI in healthcare, marketing strategies, team culture, medical communications, innovative approaches,