Cybersecurity Masters: Mike Crandall | 60% of SMBs Go Under When Their Data Is Breached

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The Genius Scale Podcast

Jose Cervino

33 episodes

2 days ago

If you were to speak to B2B leaders about growing business, you'd see that business growth can usually be divided into levels - and each level requires a new set of tactics or strategies to get to the next. But we each, especially in the B2B space, also operate in some zone of genius that we aim to contribute to others. Some in saturated markets where they need to break free. Others in emerging markets where they need to achieve salient clarity. Either way, we saw they needed a platform to speak their mind. Which is why we started the Genius Scale podcast.

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Cybersecurity Masters: Mike Crandall | 60% of SMBs Go Under When Their Data Is Breached

The Genius Scale Podcast

39 minutes 59 seconds

5 months ago

Cybersecurity Masters: Mike Crandall | 60% of SMBs Go Under When Their Data Is Breached

Get in contact with Mike: https://digitalbeachhead.com/

In this episode, I sit down with Mike Crandall, CEO of Digital Beachhead, to talk about his transition from military service to leading a cybersecurity firm focused on protecting small businesses. We discuss the unique challenges these businesses face, how trust plays a critical role in cybersecurity, and ways to make cyber protection more accessible and relatable.

Mike also shares his outlook on future opportunities in the Department of Defense space and what leadership lessons from his military background continue to guide his company today.

Key Takeaways:

Military experience can shape strong cybersecurity leadership
Many small businesses underestimate their cyber risks
Building client trust is essential in this industry
Affordable and scalable cybersecurity solutions are possible
Growth opportunities are emerging in the DOD sector

Sound Bites:"Trust is key in cybersecurity.""You have to always move forward.""You have to find leaders who believe in you."

Chapters:00:00 – Introduction to Digital Beachhead and Mike Crandall00:58 – Mike's Journey from Military to Cybersecurity02:14 – The Evolution of Digital Beachhead04:05 – Understanding Small Business Cybersecurity Needs06:54 – The Reality of Cyber Breaches in Small Businesses08:48 – Real-World Cybersecurity Challenges and Solutions10:52 – Creating a Cybersecurity Culture in Small Businesses12:50 – Sales Strategies for Cybersecurity Solutions14:37 – Building Trust in Cybersecurity Services16:30 – Future Plans and Growth Opportunities for Digital Beachhead19:15 – Marketing Strategies and Community Engagement21:06 – Cybersecurity Protocols for Small Businesses22:29 – Understanding Cybersecurity Basics24:17 – Making Cybersecurity Relatable26:03 – The Real Cost of Data Breaches26:58 – Passion for Helping Small Businesses29:12 – Lessons from Military Leadership37:25 – Parting Wisdom and Advice

Keywords:
cybersecurity, small business, Digital Beachhead, military transition, business growth, trust, cybersecurity awareness, DOD, risk management, technology