Episode 93 is with Jason Shuman, General Partner at Primary Venture Partners!

In this episode, you will learn how to calculate your business’ TAM, the difference between Portfolio impact and platform, how to pitch to an LP, and hire the best candidates. Jason also explains his outlook on the macro environment and how best to fundraise right now.

At Primary, Jason leads new consumer investments including consumer healthcare, fintech, and marketplaces. The Boston native and University of Miami alum has jumped between sides of the table over the last eight years but started his career as the Founder of a D2C footwear company.

Forbes featured him on the 30 Under 30 in Venture Capital list; Venture Capital Journal named him one of Venture Capital's 40 rising stars.

Primary Venture Partners
https://www.primary.vc/

Timestamps
 2:05 - Intro to Jason
 4:00 - DTC Sneaker Business
 6:35 - Foray into Venture Capital
 8:15 - Primary Venture Partners
 9:46 - Portfolio Impact vs. Platform
12:09 - Calculating TAM
18:39 - Best Advice for Fundraising
21:04 - Biggest Fundraising Mistakes
24:50 - Hot Take - “Hire Based on Childhood, not Investment Thesis”
28:10 - Defining a Good Investor
30:35 - Macro-Economic Outlook
35:35 - How to Pitch to an LP
45:20 - Company Valuations
51:57 - Lightning Round