In this episode, we sit down with Mr. Sankha Shubhra Deb, a seasoned Growth Marketer, XLRI alumnus and NIT Agartala graduate (2015) to decode the real-world challenges and opportunities in building and scaling startups in today’s fast-paced ecosystem.In this episode, we cover:1. What is growth marketing and how is it different from traditional marketing?2. Why 90% of startups fail and how to avoid common mistakes3. How to build sustainable growth strategies from Day 14. The evolution of India’s startup ecosystem5. Real-life growth stories, failures, and lessons from the field

Chapters==============00:00 - Recap and Intro
03:31 – How do you explain the importance of growth marketing?
08:29 – How companies experiment with PMF through quick commerce
10:46 – What mindset helps someone thrive in business development?
15:54 – The intersection of influencer marketing and growth
17:45 – How should early-stage startups approach growth?
23:20 – What metrics actually define startup growth?
30:01 – What ethical responsibilities should a growth marketer uphold?
34:22 – What separates a good marketer from a great one?
38:09 – Why storytelling matters in any marketing campaign
44:39 – What is growth hacking, and is it overhyped?
50:08 – How to handle a failed marketing campaign
53:36 – How influencer marketing contributes to growth
56:27 – The role of branding in early-stage startups
59:41 – Fast growth vs long-term sustainability