In this episode of The GBQ Podcast, host Sarah Stirk sits down with Dr Alan Hocknell, Titleist’s Vice President of Advanced Research and Innovation. During their discussion, we discover:

• How his career has taken him to the biggest OEMs in the world – including Callaway and Acushnet
• How the science of designing ever-improving golf equipment works
• The evolution of technology he has seen during his professional career
• The challenges of continual improvement given the restrictions they work to
• The dichotomy between the tour professionals who can seemingly reduce every course to pitch and putt and the other 99.9 per cent of us who need all the help we can get from our equipment
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What is Golf Business Quarterly? Created by The PGA, GBQ presents a rounded view of golf business, providing in-depth interviews and genuine analysis of key data around the most important topics facing the golf industry. It deals in facts, data and experts in their field, it stimulates meaningful discussions and aims to unite those who wish to act in the best long-term interests of the game.

Find out more by visiting https://www.gbqdigital.com/.

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