The biggest mistake so many of you are making is trying to sell to the unsellable. It's crippling your business. I did this session with a bunch of entrepreneurs, and that's what we really got into.

Here's some of the stuff we covered:

- I explained why you need to stop being so emotional about sales and just go fast to find people who are actually aligned.

- We talked about the "High School Party" concept—how starting a local podcast makes you the host, giving you all the leverage for new business without you even having to ask for it.

- I went deep on LinkedIn.

- I gave a real, tactical idea for turning your five best customers into a dinner party that you film to create a year's worth of content.

By the way, you'll hear me mention Stan. It's a startup I invested in because they built the tool I envisioned when I wrote Crush It! I'm doing a challenge with them right now that includes a weekly call with me. If you're serious, check it out:

⁠GaryVee.com/stan