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The Garage: Tools For Retail Media Innovation
Adweek
57 episodes
4 months ago
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management
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All content for The Garage: Tools For Retail Media Innovation is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management
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Greatest Hits: Creating Space for Innovation
The Garage: Tools For Retail Media Innovation
50 minutes 21 seconds
11 months ago
Greatest Hits: Creating Space for Innovation

In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.


  • Introductions 00:00:01 – 00:05:04
  • What is The Garage? 00:05:04 – 00:07:40
  • “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
  • Creating space for innovative culture and mindsets 00:17:10 - 00:29:46
  • Jumpstarting change within your organization 00:29:46 – 00:39:13
  • If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54
  • What are the next industry buzzwords? 00:42:54 – 00:48:47
  • Closing 00:48:47 – 00:50:21


Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.


Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective


The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.


Hosted on Acast. See acast.com/privacy for more information.

The Garage: Tools For Retail Media Innovation
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 

Hosted on Acast. See acast.com/privacy for more information.