Exploring the Intersection of CTV and Retail Media Networks

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The Garage: Tools For Retail Media Innovation

Adweek

57 episodes

4 months ago

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Exploring the Intersection of CTV and Retail Media Networks

The Garage: Tools For Retail Media Innovation

35 minutes 2 seconds

1 year ago

Exploring the Intersection of CTV and Retail Media Networks

In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem.

During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers.

00:00:01 - Introductions

00:08:27 - Explains What Freewheel Brings to the Table

00:11:42 - The Challenge of Measuring ROI for CTV

00:28:50 - How to Simplify the CTV Supply Chain

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.