Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/f7/bc/df/f7bcdfd3-aed6-cb25-de23-009006ece536/mza_16122746602073428119.jpeg/600x600bb.jpg

The Garage: Tools For Retail Media Innovation

Adweek

57 episodes

4 months ago

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Garage: Tools For Retail Media Innovation is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

https://assets.pippa.io/shows/624489e813888000165b50f5/1724243018402-12742978-ddba-4545-8eff-3cea23154a9a.jpeg

Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

The Garage: Tools For Retail Media Innovation

29 minutes 58 seconds

5 months ago

Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we’re talking about it all in the latest episode of The Garage.

Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.

What You’ll Learn:

How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platforms
Why partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connections
The importance of balancing ad load and frequency caps to respect viewer engagement while delivering results
How retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystem
Why democratizing access to CTV advertising through self-service platforms is transforming the media landscape
How localization and relevance in content delivery create stronger connections between brands and consumers
The parallel between trusted consumer brands and evergreen content in building lasting audience relationships
Why flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needs

Tune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.

Hosted on Acast. See acast.com/privacy for more information.