Today’s guest is Lara Acosta, a personal branding expert, content strategist, and founder of Literally Academy.
Lara went from being unemployed in 2022 to becoming the #1 female creator on LinkedIn, amassing over 300,000 followers and generating millions through her personal brand. She now teaches others how to build a standout online presence, create engaging content, and turn their audience into a thriving business.
In this episode, Lara shares her journey of building a personal brand as a woman in business and the strategies that helped her grow to over 200,000 followers on LinkedIn. She dives into the power of self-promotion, why most people struggle with content creation, and how to talk with your audience, not at them, using her SLAY framework.
If you're a content creator, business owner, or someone looking to build an authentic personal brand, this episode is for you!
Connect with Lara:
LinkedIn: https://www.linkedin.com/in/laraacostar/
Youtube: https://www.youtube.com/@Laraacosta
𝕏: https://twitter.com/Laraacostar
Instagram: https://www.instagram.com/laraacostar/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou
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Chapters:
00:00 Introduction
02:37 Building a Personal Brand as a Woman in Business
07:12 Celebrate Wins or Keep Moving?
11:00 How to Celebrate Wins the Right Way on LinkedIn
12:49 Lara’s Cohort Launch: The Power of Self-Promotion
18:29 Talking With Your Audience, Not At Them: The SLAY Framework
23:17 How to Approach Content Creation as a Beginner
31:11 Why Visual Hooks Work (and Why People Get Them Wrong)
37:55 Overcoming Impostor Syndrome as a Creator
43:40 Why Offline Experiences Are the Future of Personal Branding
52:01 Finding Purpose in Business Beyond Money