Hi everyone! Welcome to the Gamesforum 2nd podcast episode!

This week we have a discussion about the new iOS 14 between David Philippson (CEO at DataSeat), Yevgeny Peres (VP Growth at ironSource), Liz Lauer-Lopez (Director of Product Advocacy at Singular), and Pau Quevedo (Lead Programmatic Trading at Goodgame Studios).

Here is a short agenda from our experts:

• Our industry has experienced many changes in the past. How do the most recent changes compare to those we’ve experienced in the past?
• What are the expected effects on Advertisers, publishers looking to monetise, Adnetworks & SSPs, MMPs?
• Is demand likely to drop?
• The current architecture of Apple’s SKAdnetwork sends attribution data back to Adnetworks, DSPs & SRNs. What are MMP's solutions for this to continue to report for their clients in one dashboard?
• Have we had any confirmation whether Google & FB are willing to share their data?
• IDFA helped address Ad Fraud. Do we expect bad actors to thrive or shrink in a post-IDFA word?
• Even when IDFA is reduced in Q1, SKAdNetwork will take time to propagate on the SPP side. In the meantime, are we expecting Finger Printing to grow significantly?
• Other advertising tools that are affected are suppression lists and frequency caps, has the industry any proposed solutions for these two critical mechanics?
• Are we expecting Publishers particularly gaming topics to use IDFV in the future?
• What advice do you have for Advertisers to prepare for iOS 14?
• What Opt-in rate are you predicting?
• Do we think Google will follow suit?
  

Thank you for listening to and make sure to tune in next week! Cheers! ;)