Hi everyone! Welcome to the Gamesforum first podcast episode!

This week we're joined by Adam Lieb from Gamesight, Becky Taylor from Luminosity Gaming, and Alex Ryan from Koch Media for a discussion on using influencer marketing in the games industry. Here are some questions they will discuss during this episode:

• What is an influence and how do you utilize different levels of content creators to market your game?
• Why should you be using data to help make marketing decisions, especially when it comes to influencer analytics?
• How can you get influencers to care about their own analytics and/or participation in marketing campaigns?
• How do you use data to help find influencers for your game? And how does data help me avoid common mistakes?
• When it comes to cultivating an influencer ecosystem, how do you maintain viewer interest?
• By what metrics do you determine the success of an influencer campaign?

Thank you for listening to and make sure to tune in next week!