In this episode of our podcast, we go in-depth into the challenges and complexities of UX research, particularly within the gaming industry. We discuss the diversity among games and gamers worldwide and how UX researchers can connect different game features with various player groups. We also delve into the adaptation of methodologies, including AI tools in research, the impact of cultural sensitivities, and the necessity of agility and continual learning in this dynamic industry. This episode is aimed at both seasoned UX researchers and those new to the field, providing insights, discussions, and valuable tips for staying at the forefront of game UX research.