In this episode of The Game of Sales, host Desi Barnes recaps three key tactics for creating urgency: uncovering the buyer’s timeline and priorities, using value-driven urgency to motivate action, and framing the cost of inaction to highlight risks. Get an actionable challenge to apply these strategies in your next five sales calls—ask targeted questions, quantify the cost of waiting, and track results to close deals faster with clarity, not pressure. Tune in, share, and subscribe!