
In this episode of The Game of Sales, host Desi Barnes breaks down Tactic 2: How to Use Value-Driven Urgency to Motivate Action. Explore a three-step framework: connecting your solution to immediate, measurable outcomes; highlighting time-sensitive opportunities like availability, incentives, and external deadlines; and using deadlines with purpose tied to real benefits. Learn to empower buyers to act without pressure, plus a challenge to apply these strategies to your top deals and accelerate closures.