The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
414 episodes
1 week ago
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
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How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
408. Why Credibility Is the Ultimate Way to Advertise
The Game Changing Attorney Podcast with Michael Mogill
47 minutes
4 weeks ago
408. Why Credibility Is the Ultimate Way to Advertise
What does it take to build a brand so strong it outlasts markets, competitors, and entire eras of legal marketing?
As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we revisit the legendary Power Players Panel live from the 2021 Game Changers Summit.
Michael Mogill sits down with Alexander Shunnarah, Roopal Luhana, Joe Fried, and Harlan Schillinger, four industry icons who have redefined leadership, innovation, and influence in the legal world. From personal transformation and authenticity to the rise of digital dominance and firm ownership shifts, this discussion uncovers how the best continue to rise while others fall behind.
Here’s what you’ll learn:
Why staying on top requires constant reinvention and relentless commitment to growth
How to build credibility and client loyalty through honesty and exceptional service
What it takes to future-proof your firm in an era of non-lawyer ownership and corporate disruption
These are the voices shaping the next generation of law, and this conversation will show you how to stand among them.
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Show Notes:
03:03 – Roopal Luhana shares why aligning with Pittsburgh Steeler Najee Harris reflects her firm’s values and mission of giving back
05:04 – Joe Fried explains how consistency, purpose, and fear management shaped his dominance in trucking law
09:26 – Alexander Shunnarah reveals why staying on top is harder than getting there and how constant reinvention keeps his brand strong
11:42 – Harlan Schillinger discusses why retirement is a myth and how passion and purpose fuel lasting success
15:40 – Joe Fried opens up about his personal evolution toward honesty and vulnerability in and out of the courtroom
28:33 – The panel explores non-lawyer firm ownership, hedge fund influence, and the digital future of law firms
36:54 – Roopal Luhana and Alexander Shunnarah emphasize how client experience and service obsession create long-term loyalty
44:25 – Each panelist shares the worst advice they’ve ever received and what they learned from it
Links & Resources:
Alexander Shunnarah Trial Attorneys
Chaffin Luhana LLP
Fried Goldberg LLC
Harlan Schillinger Consulting
Najee Harris Foundation (Da’ Bigger Picture Foundation)
Joey Coleman, Never Lose a Customer Again
Trial Lawyers College
Crisp Game Changers Summit
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
406. How to Build a Law Firm Culture That Actually Works
372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana
204. Alexander Shunnarah — The Thin Line Between Success and Failure
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
