Since the dawn of time, humans have told stories.

Around campfires, in books, through film, and now, in business and data.

But why?

Because stories connect us.

And when told well, they make ideas stick, bring data to life, and inspire action.

In this week's episode, our podcast producer, Holly Schaaf, sits down with Future Report host and Director of Advisory at McCrindle, Ashley Fell, to talk about the power of storytelling in a digital era.