The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
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The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
Episode #258 — The Impacts Of The Current PRO System On Small Venues
The Future of What
26 minutes 35 seconds
3 months ago
Episode #258 — The Impacts Of The Current PRO System On Small Venues
In this episode, we discuss the motivations behind NIVA’s letter to the US Copyright Office in conversation with Tobi Parks of the National Independent Venue Foundation (NIVF). Tobi disputes the narrative that licensees are just trying to cut costs, explaining how the current PRO system, combined with a lack of education provided to licensees and artists, leaves an untapped pool of money waiting to be fairly distributed. She also dives into the unique issues faced within the US due to having multiple PRO entities, and how discounts provided to large venues, combined with other economic factors, end up hurting small artists and venues.
The Future of What
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
