The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
All content for The Future of What is the property of Music Business Association and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch
The Future of What
18 minutes 55 seconds
5 months ago
Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch
Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band’s logo on a t-shirt – it’s a story told through the product that comes back full circle, tying into a much larger ecosystem. Kerstyn Inouye, Marketing Director of Top Drawer Merch joins us this episode to discuss the opportunities superfans bring to merchandising, loyalty programs, what it’s like to work with niche bands & their managers, and creative strategies the company implements to maintain a smooth on-site merch experience.
The Future of What
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
