In this insightful episode, host Leah Berend is joined by Jennifer Zick, founder and CEO of Authentic, to explore the concept of authentic growth marketing. Jennifer shares her journey of founding Authentic and delves deep into the importance of building brand equity, especially within the private equity landscape. Discover how authentic growth marketing can transform businesses, drive sustainable value, and overcome common marketing pitfalls.

Chapters:

(00:00) Introduction

(00:35) Jennifer Zick's Background

(02:15) Authentic Growth Marketing Explained

(05:00) The Authentic Growth Marketing Maturity Matrix

(10:45) Differentiating Authentic Growth Methodology

(15:30) Benefits and Challenges for Private Equity Firms

(25:00) Building Brand Equity in Private Equity Investments

(30:15) Case Studies and Success Stories

(40:00) Key Takeaways

(45:00) Conclusion

Sponsors:

https://exceed320.com

https://www.marrininvestment.com/podcast

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