This time I am joined by Andy Pearson, the VP of Creative at Liquid Death, the billion-dollar canned water brand that has flipped the beverage industry on its head with dark humour, viral stunts, and cult-like storytelling.

Before joining Liquid Death, Andy honed his skills in top creative agencies, leading work for global brands at CP+B, Deutsch LA, and Humanaut. Since moving in-house, he’s helped build a creative culture that thrives on taking risks, making entertainment over ads, and treating Liquid Death as a character in its own right.

From collaborating with Martha Stewart on severed-hand candles, to producing coffin-shaped coolers and launching absurdly entertaining campaigns, Andy has shown how fearless creativity can fuel exponential growth.

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