Nike and Palace have joined forces for a collaboration that has the streets talking. While the product drop grabbed the initial headlines, the creation of a South East London community hub has become the real story.
The VERSUS team breaks down why this is a true example of what good brand partnership in football looks like — exploring its social impact and what it means for both Nike and Palace.
We also unpack the growing discourse around Mary Earps ahead of her new book launch — and why some of the narratives surrounding it might be more harmful than they seem. Plus, we discuss how one strategic move from Erling Haaland has revealed a new side to his personality, and why it could inspire other players to follow suit.
The Future of Football is a podcast from VERSUS — bringing you closer to the people, stories, and ideas shaping the next era of the game.
Got something you want us to discuss? Email mailbag@versus.uk.com.
Host: @mayowaquadri
Cast: @CoreyPellatt @AmiLouCri @Ojhnyn)
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Nike and Palace have joined forces for a collaboration that has the streets talking. While the product drop grabbed the initial headlines, the creation of a South East London community hub has become the real story.
The VERSUS team breaks down why this is a true example of what good brand partnership in football looks like — exploring its social impact and what it means for both Nike and Palace.
We also unpack the growing discourse around Mary Earps ahead of her new book launch — and why some of the narratives surrounding it might be more harmful than they seem. Plus, we discuss how one strategic move from Erling Haaland has revealed a new side to his personality, and why it could inspire other players to follow suit.
The Future of Football is a podcast from VERSUS — bringing you closer to the people, stories, and ideas shaping the next era of the game.
Got something you want us to discuss? Email mailbag@versus.uk.com.
Host: @mayowaquadri
Cast: @CoreyPellatt @AmiLouCri @Ojhnyn)
Ep. 58: Ebere Eze, New Balance and Authentic Athlete Partnerships
The Future of Football
23 minutes 59 seconds
6 months ago
Ep. 58: Ebere Eze, New Balance and Authentic Athlete Partnerships
New Balance are once again showing how to create real change. Their recent Furon V8 event showcased their support for Ebere Eze both on and off the pitch.
Whilst they continue to make great product, they are also showing elite athlete partnerships should go far beyond exchange of goods. With new gen ballers having more to say and showcase than ever before, storytelling is more important than ever.
The VERSUS team assess why New Balance’s talent strategy and athlete activations are proving to be best in class. Elsewhere, the team break down the significance of Travis Scott’s link up with Spotify and Barcelona. Vincent Kompany also gets his flowers for a game-changing title win.
‘The Future of Football’ is a podcast from VERSUS bringing you closer to the people, the stories and the ideas shaping the future of the game we love.
Mayowa Quadri (@mayowaquadri_)
Corey Pellatt (@CoreyPellatt)
The Future of Football
Nike and Palace have joined forces for a collaboration that has the streets talking. While the product drop grabbed the initial headlines, the creation of a South East London community hub has become the real story.
The VERSUS team breaks down why this is a true example of what good brand partnership in football looks like — exploring its social impact and what it means for both Nike and Palace.
We also unpack the growing discourse around Mary Earps ahead of her new book launch — and why some of the narratives surrounding it might be more harmful than they seem. Plus, we discuss how one strategic move from Erling Haaland has revealed a new side to his personality, and why it could inspire other players to follow suit.
The Future of Football is a podcast from VERSUS — bringing you closer to the people, stories, and ideas shaping the next era of the game.
Got something you want us to discuss? Email mailbag@versus.uk.com.
Host: @mayowaquadri
Cast: @CoreyPellatt @AmiLouCri @Ojhnyn)
