This episode with Jakub Ptačin highlights the cyclical nature of trends, suggesting that the push for optimization and speed will inevitably lead to a desire for slowness and authenticity. Ptáčin discusses the rise of user-generated content and its appeal to consumers, who are often seeking genuine experiences over polished advertising. He acknowledges the importance of data but stresses that it should not overshadow the power of human insight and creativity.

• How can businesses navigate the ever-changing consumer preferences?
• Will the desire for authentic content eventually lead to a resurgence of traditional marketing?
• How do businesses create lasting and genuine connection with their customers?

The Future of Ecommerce podcast series provides insight into the future of business, technology, and society. As a birthday gift to the public, Dexfinity brings it to its 10th anniversary.

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