Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
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Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
U.S. home sales decline: How companies can offset the ripple effect
The Future of Commerce Podcast
16 minutes 51 seconds
1 month ago
U.S. home sales decline: How companies can offset the ripple effect
The U.S. housing market is frozen—and the chill extends far beyond real estate. In this episode, we quantify the slowdown in existing home sales (from ~5–5.5M annualized pre-pandemic to ~4M projected in 2025), unpack why the “rate-lock” squeeze is stalling churn, and explain the housing turnover multiplier that drags on furniture, appliances, logistics, and retail. Then we break down a four-part playbook companies are using right now—new business models, experience-led stores, AI shopping agents, and intelligent scenario modeling—to decouple growth from home-sale cycles and be ready when demand returns.
The Future of Commerce Podcast
Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
