Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
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Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
No AI without data: Why digital success starts with the basics
The Future of Commerce Podcast
13 minutes 32 seconds
1 month ago
No AI without data: Why digital success starts with the basics
AI hype is everywhere—but most projects still flop because the data underneath is messy, siloed, and ungoverned. In this episode, we unpack why 85% of AI and ML initiatives fail, how the “hidden data factory” wastes billions of work hours, and what it really takes to make AI reliable: rigorous data hygiene, governance, and process change. From product and customer master cleanups to structured transaction histories and ongoing data stewardship, learn the pragmatic roadmap that turns AI from slideware into revenue.
The Future of Commerce Podcast
Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
