Shoppers no longer settle for basic search bars and generic results. Today’s consumers expect seamless, personalized, conversational experiences across every touchpoint—and AI is powering that shift. In this episode, we explore how generative AI and composable commerce are redefining digital shopping. From guided product discovery and real-time personalization to post-purchase engagement, we highlight how brands like Blackwoods, Nespresso Oceania, and Xero are using AI-driven platforms to boost conversions, satisfaction, and loyalty at scale.