Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
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Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
How Boston Scientific uses AI search to transform B2B commerce + boost conversions
The Future of Commerce Podcast
12 minutes 3 seconds
3 months ago
How Boston Scientific uses AI search to transform B2B commerce + boost conversions
In B2B commerce, the experience gap is real—and costly. Boston Scientific closed it with AI-powered intelligent search, transforming how customers and sales teams find products, answers, and information. In this episode, we explore how the medical device leader integrated Coveo’s AI relevance platform into SAP Commerce Cloud, unified search and chat into a single “intent box,” and achieved a 300% increase in online order revenue. From understanding buyer intent to aligning tech with strategy, discover how relevance and speed drive measurable growth.
The Future of Commerce Podcast
Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
