Alexandra Robinson, social media manager at the Minnesota Orchestra, on orchestras using social media to engage with a wider world

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The Future of Classical Music

David Taylor

9 episodes

6 days ago

The Future of Classical Music Podcast, a show about big ideas and the people behind them. Host David Taylor talks to a diverse cast of people from all across the industry at the frontier of innovation about the biggest challenges the sector faces, how they navigate an ever-changing landscape, and where they see hope for the future of classical music.

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Music Interviews

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Alexandra Robinson, social media manager at the Minnesota Orchestra, on orchestras using social media to engage with a wider world

The Future of Classical Music

44 minutes 51 seconds

5 months ago

Alexandra Robinson, social media manager at the Minnesota Orchestra, on orchestras using social media to engage with a wider world

Today, I‘m talking with Alexandra Robinson, Social Media and Content Manager for the Minnesota Orchestra.

Social media is ever-present in our lives and has redefined the society we live in. Despite this, many orchestras have been slow to adopt social media and continue to make basic mistakes. However, there are a few orchestras doing great things. If you’re a follower of the blog, you already know just how much I love the Minnesota Orchestra.

They are exceptional online, creating incredible and funny audience-centric content, and Alex is the driving force behind it and one of the leading social media and content managers in the industry. If you’ve seen their posts, you know their musicians are front and centre of the content, and if you’ve not seen them, I can highly recommend you go and check their socials out.

In this conversation we spoke a lot about how to build trust, with musicians, guest artists, and the organisation to be able to create and implement an audience-focussed strategy. We also spoke about balancing audience focussed content with the need to post about concert tickets, developing an organisational voice on socials when it can be so different to the corporate voice, some of the tools used to create, schedule, and manage content, and how to avoid being overwhelmed as a social media manager.

Honestly, this episode was a blast, and Alex drops some incredible thoughts and advice throughout, I can’t wait for you to listen. Let’s jump in

Guest: Alexandra Robinson