Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured. This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info This time we speak to Pete Fergusson, the Founder & CEO of Nemorin; and Graham Hayday, the Director of Content. Nemorin Creative is a worldwide supplier of high quality video production services for Publishers, Brands, Agencies, SMEs and more. They work with Filmmakers across the globe to create bespoke video content that engages both head and heart.. You will learn a lot here. The power of video, and how it can be harnessed. CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com