Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured. This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info This time we speak to Gustaf Stenlund. Gustaf is a Digital Marketing Manager with Nudge. Nudge Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. Listen to this one really carefully. I promise you – it can change your digital strategy. CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com