Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured. This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info Kicking it off, is a conversation with Andrew Canter, the Global CEO of the BCMA. He is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications. He is responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world. He has been instrumental in developing the BCMA’s proprietary contentmonitor evaluation system which has been widely used by the industry. He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content. If you liked this, give us a 5 star rating on iTunes! Write to me at kmundrey@thebcma.info or call +91 9886494095