Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity.
In this conversation, Frederik and Sam explore what it truly means to live and lead in uncertain times. They uncover how breaking rules can be an act of purpose, why discomfort is the birthplace of creativity, and how rewriting the stories we tell ourselves can unlock deeper connection and meaning.
Sam shares his personal experiments around masculinity, courage, and vulnerability, revealing why the most radical thing we can do right now might be to stay open when everything feels unknown. Frederik connects this to the Future Ready Mindstate, showing how curiosity and courage can transform uncertainty into a creative force.
By the end of the episode, you’ll see that uncertainty isn’t something to survive — it’s something to use.
The only certainty is that there is uncertainty. The question is: what will you create from it?
In This Episode:
Why breaking rules can lead to meaningful conversations and real innovation
How uncertainty is an experience to feel, not a problem to fix
Why creativity and conformity are natural opposites
The emotional science behind courage and change
Chapters
00:00 Intro
02:32 Nail polish, masculinity, and social experiments
08:27 Call to action: Be More Pirate
13:46 Rulebreaker’s playbook: innovation in business and life
21:01 Children are pirates: curiosity as courage
22:25 Anything certain? Understanding uncertainty as an experience
27:17 Built by change: uncertainty as our future coach
38:49 Mindstate Moment: overcoming a rule responsibly
43:07 Sam’s future bio: fear, hope, and making a difference
47:08 A rule to break: stop holding on to one story
48:53 Experiment: ask a difficult and necessary question
Where to Find Sam Conniff:
Website: samconniff.com
The Uncertainty Toolkit (book): Pan Macmillan
Be More Pirate (book): BeMorePirate.com
Where to Find Frederik G. Pferdt
NextLetter – https://www.nextletter.frederikgpferdt.comBook: whatsnextisnowthebook.com
LinkedIn | YouTube | Instagram | frederikgpferdt.com
