“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage years.”

Claire tells host James Kotecki that retail media networks have had “a little bit of a grace period. They don't really have that grace period anymore.”

https://theloomaproject.com/

Topics include:

• America’s in-store experience lags behind global peers
• Implementation challenges: cost and logistics
• AI for media optimization
• The dream of connected on-site, off-site, and in-store media
• The central role of consumer privacy