Looma Founder & CEO Cole Johnson in conversation with James Kotecki.

https://theloomaproject.com/ 

Topics include:

• Addressing the skepticism surrounding in-store digital media, focusing on past failures due to poor technology, content, and ROI.
• The equipment and installation process for in-store digital media, including end cap screens and holistic design approaches.
• Managing the in-store audio experience to ensure it is clear yet unobtrusive.
• Creating authentic, story-driven, and educational content rather than repurposing TV commercials.
• Consumer attitudes towards ads in stores, highlighting the preference for engaging stories over traditional advertisements.
• Different screen types (atmospheric, merchandise-integrated, and in-aisle interactive) and their relative effectiveness in driving sales.
• Various KPIs for measuring the success of in-store digital media campaigns, including impressions, incremental first-time customers, and incremental sales.
• What it costs to implement Looma in stores.
• Utopian vs. dystopian future - comparing a seamless, inspirational shopping experience to an overwhelming, ad-saturated environment.