Instacart VP, Ads Product Ali Miller joins host James Kotecki to explore how smart shopping carts and retail media transform the in-store experience.
Topics include:
Instacart's Caper smart cart: how sensors, cameras, and screens help shoppers track spending and find products
Promising results: why smart carts can boost basket size by 10%
Adding value through patterns, not personal data: why smart carts don't need to know who you are
Building "connected stores": how smart carts could interact with deli counters, shelf labels, and in-store screens
From test phase to industry standards: in-store retail media is at the beginning of its growth journey
Why in-store retail media “starts to make omni-channel real”
Why our kids will love smart carts - and how gamification could make grocery shopping fun for the whole family
Measuring impact: from awareness and impressions to causal incrementality
Technical challenges from WiFi connectivity to weights and measures certification