The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382
The Futur with Chris Do
44 minutes
1 week ago
Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382
Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale.
We explore the “PhD” of retail—Physical, Human, Digital—and why the future is less about malls and more about destinations that build belonging. From Westfield Century City to the rise of retailtainment, Laura explains how to design spaces that people actually want to visit.
Timestamps:
(00:00) – Intro
(02:15) – Laura Marrero’s career path
(05:42) – Why retail is transforming
(09:18) – Flagships, inline, and pop-ups
(12:56) – The PhD of retail
(16:33) – How people choose locations
(20:11) – Destination retail vs. convenience
(24:07) – Case study: Century City mall
(28:52) – Lifestyle experiences that work
(33:15) – The parking problem explained
(36:44) – Retailtainment and social connection
(40:12) – Scarcity, drops, and belonging
(44:20) – Closing thoughts and key takeaways
Check out today's guest, Lara Marrero:
Instagram: https://www.instagram.com/getlara/?hl=en
LinkedIn: https://uk.linkedin.com/in/laramarrero
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
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Podcasts: https://thefutur.com/podcast
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Twitter: https://x.com/thefuturishere
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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Behance: https://www.behance.net/chrisdo
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The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
