The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
The 3 Stories You Must Tell to Build Your Brand | Ep 368
The Futur with Chris Do
13 minutes
2 weeks ago
The 3 Stories You Must Tell to Build Your Brand | Ep 368
We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel?
In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable.
You’ll learn:
Why story is the “operating system” of the human mind
The 3 stories everyone should master: origin, inciting incident, defining moment
How to find the stories only you can tell
Why your point of view (POV) is the real key to building authority
If you’ve ever felt like your content blends into the noise, this episode will teach you how to share stories that connect—and why they’ll make your brand stand out.
Timestamps
(00:00) – Why Storytelling Is the “Operating System” of the Human Mind
(00:57) – Building a Personal Brand That Attracts Opportunities
(01:40) – Finding “You”: The Hardest Step in Storytelling
(04:00) – Your Vibe Attracts Your Tribe: Matching Style to Audience
(05:00) – Discovering Your Backstory & Cultural Currency
(06:05) – The Inciting Incident: The Moment Your World Changes
(07:00) – The Defining Moment: Becoming Who You’re Meant to Be
(08:11) – Star Wars, Spider-Man, and the Power of Classic Story Arcs
(12:03) – Building Content Around Your Unique YOU + POV
(13:38) – Why Contrarian Perspectives Make Your Stories Memorable
The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
