The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Building Blockbuster Brands (w/ Greg Logan) | Ep 372
The Futur with Chris Do
51 minutes
2 days ago
Building Blockbuster Brands (w/ Greg Logan) | Ep 372
What if your brand could capture attention like a Hollywood blockbuster?
In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories.
Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable.
Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love.
What you’ll learn in this episode:
Greg Logan’s 3 rules of storytelling
How Hollywood formulas apply to brand storytelling
Why stories are more persuasive and memorable than facts
The Hero’s Journey explained (and how to adapt it for business)
How to avoid the “we’re amazing” trap in branding
Defining your brand’s quest and why it matters
Greg’s collaborative process for crafting blockbuster brands in just 4 days
Timestamps
(0:00) Three Rules of Storytelling
(1:05) Greg Logan’s Background & Narrativity
(2:28) What Hollywood Teaches About Branding
(5:03) The Hero’s Journey Explained
(7:35) Why Humans Are Wired for Stories
(10:20) Why Brands Misuse Storytelling
(12:28) Hollywood Formulas Applied to Business
(14:35) Why Founders Struggle with Their Own Story
(15:56) Greg’s Four-Day Branding Process
(16:36) Defining a Brand Quest
(17:52) Real Brand Quest Examples
(19:34) Emotional Clarity vs Jargon
(20:26) Chris Do’s Quest Example with Greg
(23:21) Helping Creative Entrepreneurs Create Their Future
(29:45) Genre, Enemy, and Superpower in Branding
(33:10) Building Stories Collaboratively with Clients
(38:00) Quests That Resonate with Audiences
(44:00) Chris Do’s Brand Quest Reframed
(49:10) Final Takeaways: Turning Brands into Blockbusters
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
