Today we’re talking about LINKTOK: Why LinkedIn Is the New Frontier for Creators with special guest Brendan Gahan.
Brendan Gahan is the CEO & Co-Founder of Creator Authority, the first LinkedIn influencer marketing agency.
A pioneer in the creator economy, Gahan has been doing influencer marketing since 2006, launching one of the first YouTube/creator partnerships.
He drove innovation with early TikTok branded hashtag challenges and influencer partnerships for the Obama administration, the Olympics, and numerous Fortune 500 brands.
Gahan contributed to two agency acquisitions, including the sale of Epic Signal, which he founded, to Mekanism, where he became Partner & Chief Social Officer. Mekanism was then acquired in 2022.
His accolades include Forbes 30 Under 30 (Marketing & Advertising), LinkedIn’s Top 10 Voices in the Creator Economy in 2022, and Digiday’s Digital Video Agency of the Year for Epic Signal. Campaigns he led have won multiple industry awards, including One Show, Shortys, Effies, and Cannes Lions.
Gahan sits on the VidCon advisory board and advises and invests in creator economy startups.
In our conversation, Brendan breaks down LinkedIn’s unique advantages for creators, how they can succeed on the platform, and offers a peek into how LinkedIn’s algorithms work. We also discuss growth tactics and predictions you’ll definitely want to hear.
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