
When you do Face-to-Face recruitment right, you are genuinely creating a pipeline of future givers, of future Legacy givers.
In this episode we look at a piece of data analysis work that highlights how one National Charity has delivered over £4.8million of additional gifts from their F2F donors. A Legacy pipeline of Baby Boomers is at their disposal, all because they recruited the right Lottery players through Face-to-Face fundraising.