Join Eoghan Beecher, County Manager UK & Ireland of iRaiser, as he discusses growing your individual giving digital product portfolio. Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.Understanding your audience and how they engage with you will indicate different experience and different expectations of what a excellent supporter experience is, which will indicate that different supporters benefit from products designed for them.From simply streamlining a second gift ask, to creating complex value exchange products, fundraising in a way that boosts relationships with donors will drive more revenue and result in a loyal supporter base. Understanding what a product is, or can be, is vital for this! Key learnings from this session:- Audience creation and management- Attribution and analytic- Product design- Media buying- Retention Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.