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The fundraiser's fundraiser...talking all things fundraising, non-profits, charities, marketing and more.
Is Your Email Strategy Holding Back Your Individual Giving Potential?
The Fundraising Everywhere Podcast
35 minutes 8 seconds
1 month ago
Is Your Email Strategy Holding Back Your Individual Giving Potential?
In this episode of the Fundraising Everywhere podcast, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes. From crafting newsletters that build community, to automating personalised thank-you’s using tools like MailChimp and Zapier, we’ll cover the simple steps that can make a big impact. You’ll also discover how tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do more than just land in inboxes—they inspire action. Perfect for small charities ready to take their IG efforts to the next level with email.Key learnings from this episode:
How to build a newsletter strategy that supports IG
Learn simple integration tricks to improve stewardship and remove repetitive tasks from your to-do list
Start to build a basic segmentation strategy to boost email engagement
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The Fundraising Everywhere Podcast
The fundraiser's fundraiser...talking all things fundraising, non-profits, charities, marketing and more.