In this episode of The Funding Blueprint, Janet Carlson delves into the transformative role of AI in healthcare marketing, offering insights from her extensive experience. She explains how AI is revolutionizing day-to-day operations for marketers and strategists by enhancing content creation and maintaining brand consistency, allowing small teams to achieve the impact of much larger ones. One unexpected benefit of using AI, as highlighted by Janet, is the ability to bake a brand's unique voice into automated systems, ensuring that all content aligns perfectly with the brand's identity. However, she also candidly discusses the challenges, such as technical glitches and the need for tools to communicate effectively with each other. To address these, Janet recommends leveraging custom AI-driven tools like Voxy, which her company, the 111 Group, developed to streamline processes without sacrificing quality or compliance.
Janet also shares her innovative approach to strategic planning, emphasizing the importance of keeping the process both rigorous and engaging for busy founders and teams. By using a dynamic approach centered around 54 critical questions, her method simplifies business planning, making it less of a chore and more of an engaging team exercise. One "fun" tool she highlights is a voice-recorded question-and-answer session that turns planning into an interactive and collaborative experience, resulting in a comprehensive business plan in a fraction of the time traditional methods require. This approach not only speeds up the planning process but also keeps it adaptable and relevant in a fast-paced market, enabling startups to remain agile and competitive.
In this episode you’ll learn more about: ai in healthcare marketing, healthcare marketing strategies, janet carlson, ai-driven marketing, innovative healthcare marketing, 111 group, healthcare startups, dynamic business planning, brand consistency, content creation with ai, ai tools for marketers, healthcare transformation, pharma website innovation, direct-to-physician email programs, startup agility, marketing plan update, business planning for startups, ai-powered content, marketing for small teams, ai for brand voice, healthcare marketing insights, startup strategy, healthcare sector marketing, innovative ai tools, fast business plan creation, streamlined content creation, effective sales strategies, voxy tool, business differentiation, healthcare branding, entrepreneur insights, healthcare marketing challenges, ai integration in marketing, business growth strategies, agile marketing plans, ai-driven brand planning, content consistency, healthcare marketing success, ai innovation in healthcare
Credits:
Music track: "Cinematic Funk"
Source: https://www.lokhmatovmusic.com/
Free Background Music by Yevhen Lokhmatov