Clinical psychologist and public health expert Dave (Bear) Hookway-Kopa tells us about a problem, FASD, which currently affects more than 1 in every 65 people in New Zealand. FASD is associated with problems reasoning, considering consequences, and controlling one's emotions. FASD increases the chance of ending up in prison by 2,000%. Yet corporate-favouring governments continue to side with the alcohol corporations and against public health advice. Not surprising given that alcohol revenues are measured in billions of dollars. That kind of power and political influence doesn't sneak through the back door: it boldly walks in through the front.