Greg Thomas, Corporate Communications Manager at City Furniture, joins The Frontline Factor to share how his journey from store manager-in-training to corporate leader shaped his perspective on frontline engagement. He shares the communication challenges frontline teams face, and the creative strategies City Furniture uses to address them—from gamified awards like the “Golden Broom” to turning daily stand-ups into full-on talk shows.

Along the way, Greg unpacks the misconceptions corporate leaders often hold about frontline realities, why “going to the floor” is the ultimate communications strategy, and how AI and workflow-based tools are reshaping how companies connect with their teams.

From scaling a Florida retail icon to building a culture of fun, engaging, and transparent communication, Greg offers practical lessons you can put into action. If you’re a leader looking for fresh ways to strengthen the bond between corporate and the frontline, this one’s for you—and it’s well worth your time.

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