Live from NRF, Will Eadie sits down with Adam Lukoskie, SVP of NRF and Executive Director of the NRF Foundation, to discuss the future of retail careers and the evolving role of frontline workers.

Adam shares how the NRF Foundation is ensuring retailers have the talent they need by offering scholarships, career programs, and training initiatives like RISE Up. He highlights the importance of helping frontline employees see long-term career paths in retail, from entry-level roles to leadership positions managing multi-million-dollar businesses.

The conversation also explores how technology is transforming retail operations—enhancing productivity, training, and communication—while simultaneously improving job satisfaction and engagement. Adam emphasizes the need for cross-training, upskilling, and “everboarding” to keep employees engaged and growing.

With insights into workforce orchestration, omnichannel retail, and the importance of empowering frontline workers, this episode is a must-listen for anyone invested in the future of retail talent.

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