Will Eadie sits down with Stacey Ferreira, Director of Retail Sales Execution & Innovation at Ford, to explore her fascinating journey from tech entrepreneur to frontline workforce champion.

Stacey shares how her passion for empowering frontline employees led her to found flexible scheduling platform Forge, which was later acquired by WorkJam. She dives into the challenges frontline workers face—like juggling multiple jobs without control over their schedules—and how technology can transform their experience.

She also reveals behind-the-scenes insights from her time at GameStop during its high-profile turnaround and explains why retail experience is one of the most valuable skill sets in any industry, including automotive. Now at Ford, Stacey is tackling the next frontier: training and supporting dealership employees as they help customers transition to electric vehicles.

If you’re interested in the future of frontline work, the power of retail experience, or how to drive real innovation in massive industries, this episode is a must-listen.

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