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Why First Resonance killed their PLG motion and rebuilt for enterprise manufacturing sales | Karan Talati
The Front Lines
22 minutes
1 week ago
Why First Resonance killed their PLG motion and rebuilt for enterprise manufacturing sales | Karan Talati
First Resonance provides factory orchestration and coordination software for scaling hardware companies. Founded by SpaceX veterans in 2019, the company focused on filling the gap between legacy manufacturing systems and the needs of emerging hard tech startups. In a recent episode of Category Visionaries, we sat down with Karan Talati, CEO & Co-Founder of First Resonance, to learn about the company’s journey building Ion—their manufacturing operations platform—and how they’re enabling companies scaling from R&D prototypes to production manufacturing across aerospace, defense, nuclear energy, and advanced manufacturing.
Topics Discussed:
- Karan’s time at SpaceX during hypergrowth (employee 2,000 to 6,000+) and the transition from single rocket design to production operations
- Why First Resonance walked away from pursuing legacy aerospace and defense giants
- The failed PLG experiment and pivot to enterprise sales with product analytics for expansion
- How the ”new space” pattern is repeating in nuclear energy and other hard tech verticals
- Market expansion from aerospace into nuclear energy over the past three to four years
- Advanced manufacturing technology convergence enabling electric aviation (battery density, composite manufacturing, 3D printing)
- AI’s role in breaking down knowledge silos between mechanical, electrical, and software engineering
- Defense contractor security requirements: CMMC, FedRamp, and NIST 800-171
-Brand strategy targeting the new manufacturing workforce versus the retiring old guard
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Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co
//
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here:
https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM