Bear Handlon spent seven and a half years in the SEAL Teams before founding Born Primitive in his garage. Today it’s a global brand built on American values and service. In this episode, Bear joins Ryan “Birdman” Parrott to talk about faith, leadership, and how he turned a side hustle into a mission for veterans everywhere.
We discuss the Veterans Day campaign where Born Primitive and Black Rifle Coffee pledge all profits to erase veteran medical debt—an effort that has already forgiven over $11 million in bills for 5,800 veterans.
Topics include:
– Bootstrapping and brand building after service
– Creating a business with values and impact
– Charity, leadership, and faith
– Lessons from the SEAL Teams applied to life and business
Guest: Bear Handlon (@bearhandlon | @bornprimitive | bornprimitive.com)
Host: Ryan “Birdman” Parrott (@frogmanfridayshow)
Connect with Ryan “Birdman” Parrott:
Instagram.com/frogmanfridayshow | Facebook.com/frogmanfridayshow | Threads.com/frogmanfridayshow | x.com/FrogFridayShow
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