In this episode of The Friday Habit, Mark sits down with Leslie Venetz—founder of the Sales Led GTM Agency, LinkedIn Top Voice, and 2024 Sales Innovator of the Year—to talk about building a profit-generating pipeline without burning out.
Leslie shares her journey from the high-pressure world of corporate sales to designing a four-day workweek, practicing “deep work,” and creating a business rooted in integrity. She unpacks practical strategies for small business owners and solopreneurs to target the right customers, fix a messy pipeline, and scale sales without losing control—or sanity.
From niching down your outreach to replacing yourself in the sales process, this episode is packed with actionable advice to help you grow intentionally and sustainably.

🧠 Takeaways:
More activity isn’t a strategy—relevance wins over volume in sales outreach.
Use firmographic filters and buying signals to target the right accounts.
A healthy pipeline has mutually agreed next steps and active movement.
Treat your go-to-market approach as a deliberate strategy, even if you’re small.
Start replacing yourself in sales one part at a time—don’t disappear overnight.
Protect time to work on your business, not just in it.

📕 Order Leslie’s new book Profit Generating Pipeline: https://salesledgtm.com/book👉 

Check her out on LinkedIn:
https://www.linkedin.com/in/leslievenetz

👉Want to start spending more time working on your business instead of in it?
Download our free guide to The Friday Habit System at https://www.thefridayhabit.com